Toyota is expanding its engagement for Olympic sports
- - German Olympic gymnast drives the new crossover Toyota C-HR
- - Toyota is the first and exclusive automobile partner of the Olympic Games
- - Sustainable, safe and efficient mobility solutions in sport
Cologne. German gymnast Marcel Nguyen is the new brand ambassador for Toyota, driving the new C-HR hybrid (combined fuel consumption: 3.8 l/100km; combined CO2-emission: 87 g/km). By contracting the 29 years old athlete, the Japanese automobile manufacturer is expanding its engagement for Olympic sports: Toyota is the first and exclusive automobile partner of the Olympic and Paralympic Games as well as partner of the German Olympic team.
The partnership that will run worldwide at least until 2024 includes the provision of cars as well as different mobility services. Toyota cooperates with the IOC, the organizing committees of the Olympic Games as well as with the National Olympic Committees (NOC) to develop sustainable, safe and efficient mobility solutions.
A car that combines those three goals is the Toyota C-HR that Marcel Nguyen is now driving. The crossover with the distinctive design that was recently awarded the highest grade of 5 stars by the Euro NCAP Crasthtest is the eigth Toyota manufactured in Europe and already the third hybrid model „made in Europe“. With a combined fuel consumption of 3.8 l/100km and combined CO2-emission of 87 g/km, the C-HR hybrid sets the bar in terms of environmental sustainability in the booming SUV segment.
„I'm hooked by the concept of this car. It proves that a bold sport design, driving pleasure and environmental sustainability do not exclude each other“, reports Marcel Nguyen. „As the brand's ambassador, I'm proud to carry this idea into the world and to support Toyota's engagement for sustainable mobility during the Olympics.“
„Marcel Nguyen fights for his goals, even when it hurts“, explains Tom Fux, CEO of Toyota Germany. „With this attitude, he's the perfect match for us. Toyota also aims for ambitious goals and is willing to work hard to achieve them.“
During the Olympic Games 2012 in London the Munich athlete had his greatest triumph, winning the silver medal not only at his key apparatus parallel bars, but also in the all-around.